Building Credibility And Trust
Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the [...]
Discover 6 best practices for 10X greater fan growth. As a marketing professional, do you know which of your fans are advocates for your brand? In this white paper, learn from the top performing social brands their best practices for creating a social presence. Catering your social strategy to activate more advocates is the path [...]
Tight budgets and tough economic times are driving interest in the broad range of “free” wire services for release posting. Are they effective? This white paper compares and contrasts 17 of these services to get to the heart of the free wire business. VOXUS delivers breakthrough media programs for technology companies looking to spend less [...]
SEO or search engine optimization is not really that complex. Many aspiring probloggers and small business owners prefer to use the DIY (do-it-yourself) method and there is absolutely nothing wrong going this route. On the contrary, it is important to use the potential of optimization to gain more online visibility, specially if you are doing [...]
This guide provides a comprehensive synopsis for small, medium and large companies alike. It is best suited for organizations getting started in social media or looking to freshen up their campaigns. Top marketing experts divulge their lessons learned and secrets on social media with everything you ever wanted to learn, from the basics to the [...]
Effective marketers should be able to tie every single lead, customer and dollar back to the marketing initiative that created them. That is the power of closed-loop marketing. Closed-loop marketing cuts through the widespread vagueness of marketing myths and assumptions and reveals real data about the success (or failure) of your marketing efforts. Read this [...]
