Having your own website or blog is without a doubt one of the best ways to get your brand noticed online. Blogs are favored by search engines and are therefore suggested to be part of your marketing campaign. Getting users to notice your brand is an important step to build relationships that could generate leads and ultimately lead to sales.
Now, there is one drawback on having a blog, and that is to generate enough content to make it informative and useful for your visitors. the more they visit your blog the more they will relate to your brand, products and services. While this is true, it is also true that generating content is not as easy it might seem and this is one of the reasons why many marketing managers prefer to open their sites for multiple authors. Multi author sites are great for a variety of reasons, the most important of which is to have fresh and quality content
In order to have multiple authors writing for you, the options can be slim. You can pay for them to do so or you can reward them by giving as much credit as possible to them, provided it does not collide with your objectives. As you may know, the recommended platform for buidling a blog is WordPress. there are other choices of course, but WordPress is by far the choice of many.
The downside of WordPress is that if you have multiple authors, the information about each of them is very limited and not even enough for search engines to consider of value. Being able to have extended bios is the ideal situation, because it allow you to provide rich information about each author. This method is a win/win solution, as you can give your authors proper credit, and improve your visibilty to search engines, specially Google, who is pushing hard on “authorship markups”.
What is the solution to create extended bios on WordPress then?
Fortunately, there are the so called plugins that make the whole process easier. Plugins are designed to improve design and functionality. This is where the Author+ WordPress plugin come into play. Simply put, Author+ is a WordPress plugin that will allow you to create content rich author pages.
Some of Author+ features include:
- Providing Your Authors More Exposure By Using Extended Author Bios
- Make your author pages and your blog posts compatible with Google’s Rich Snippets.
- Create Goggle Rich Snippets easily – Increase CTR from organic traffic to your Blog!
- Reward your regular Contributors With “Top Author” Pages – more exposure
Those are are just but a few reasons why you should consider using the Author+ premium wordpress plugin.
For more information, watch the video presentation below.
